PlayLAND 2024
Jan – April 2024
Level Centre, Rowsley
PlayLAND is an immersive interactive installation that brings the world of outdoor play into the gallery and invites you to play, sense and immerse yourself in a relaxing playful world. Made with LEVEL Centre participants, this exhibition continues an artistic journey to bring community made artwork to gallery audiences through high quality digital experiences.
PlayLAND is a site specific immersive experience that asks the audience to consider the potential for play in the natural world that surrounds them. The presented dynamic visual display represents the removal of the sites walls and man-made physical structures, to invite them to see their geographic location for it’s natural features, rather than it’s constructed ones.
The playful interaction of the work is designed to inspire audiences to see our natural spaces as places for play and uses visual prompts to invite deeper exploration and discovery of real world spaces, as well as it’s digital representation.
PlayLAND utalises the Unreal 5 game engine to immerse audiences in a dynamic high quality setting. It’s interactivity is designed to be inclusive and accessible, while being fun and joyful.
PlayLAND uses a combination of large scale projection, screen-based visuals and physical objects. All of which can be mixed and matched to a variety of locations and set ups, including external projections and screen only settings. PlayLAND is also designed to be adaptable to new locations through workshop activity with local young people and community groups. Each group will be able to see their work on display and influence the interaction.
Images: PlayLAND at Level Centre, photos by David John King and Level Centre